PARIS, France – Bold, beautiful, and more glamorous than ever, Karen embodies the fearless spirit and roaring energy of Cavalli as she is immersed in the iconic universe of the brand.
The campaign spotlights the iconic fragrance pillars of the House of Cavalli – Signature, Uomo, and Paradiso – and highlights the new brand codes of empowered confidence and modern glamour.
An intense floral – ambery scent epitomizing Italian femininity, sensuality, and extravagance, Signature is the complement to the masculine fragrance Uomo, an aromatic, woody – ambery composition to mesmerize the senses. Radiant Paradiso, an exquisite woody – floral fragrance, brings together a symphony of sun – filled notes inspired by Italian landscapes.
A series of stunning images unite Roberto Cavalli’s signature animal prints with sophisticated touches of gold, with the three fragrances symbolizing all the opulence, sensuality, and luxury of the Italian brand.
With her striking, exceptionally feminine style, liberated attitude, and passionate lust for life, Karen Wazen is the perfect choice for this impactful new campaign.
Karen is an award – winning digital entrepreneur who list lecturing at Harvard University and the creation of a global eyewear brand among her many achievements. Named Influencer of the Year by Entrepreneur Magazine in 2019, as well as Entrepreneur of the Year by Cosmopolitan, Karen is committed to a ‘family first’ approach that proves working motherhood can go hand – in – hand with phenomenal succes.
Her openness and honesty about her family life as well as her journey as an inspiring female entrepreneur have won her a global social media audience of more than 12 million in just three years.
The mother of three is a true powerhouse whose drive, creativity, and authenticity inspire women around the world. Karen is also the first ambassador from the Middle East to partner with the legendary House of Cavalli.