PARIS, France – Dior is starting 2022 off with a brand new beauty campaign starring actresses Yara Shahidi and Natalie Portman. Forever Foundation – Shahidi’s first Dior campaign since she was appointed Dior’s Global Brand Ambassador – is rooted in the concept of fostering an inclusive community, featuring Dior’s reinvented foundation. The original product, ‘Dior Forever’, was created in 2007 and was the brand’s first high – coverage foundation.
‘Today, we are reinventing out iconic Forever foundation with a new formula at the heart of which skincare and florality play an essential role, without compromising its original qualities’, says Peter Philips, Creative and Image Director for Dior Makeup. ‘On the contrary, this new generation also provides even better performance’, Philips adds.
Forever Foundation is available in forty – three different shades, and its color variation was intently curated for people of all backgrounds. Equally as notable is the campaign’s commitment to sustainability and clean formulas. The bottle itself is made from up to 40% recycled glass and the cap is produced entirely from recycled plastic, while the formula inside the bottle is composed of botanical ingredients which work to fulfill the needs of various skin types. Forever Foundation’s formula also contains a new long – wear feature, enhanced by transfer – proof technology that makes the product resistant to heat, humidity, stress, and signs of fatigue. Additionally, the foundation’s luminosity gives the skin a hydrated feel and appearance. In Philips’ words: ‘Long lasting, caring, and beautifulying – this new formula is, as close as it gets, a second – skin that becomes one with your own’.