The 2021 edition of the Grand Prix d’Horlogerie de Geneve (GPHG) was held on November 4 in Geneva. Bvlgari, whose four watches entered in the competition were all nominated by the jury for the final round of voting, was awarded the most prestigious prize of all. This distinction rewards a watch, the Octo Finissimo Perpetual Calendar, and celebrates the epic saga of extreme thinness initiated by Bvlgari since 2014. The Aiguille d’Or is the GPHG’s ‘best in show’ prize rewarding the finest watch across all categories, and which is also deemed the most representative of the watch industry. From this perspective, the Octo Funissimo Perpetual Calendar – seventh in an unbroken line of world records since 2014 – tells a story that has reshaped the watchmaking landscape in recent years.
The Finissimo line has profoundly disrupted the codes of classicism by demonstrating that it is possible to reinterpret classic and traditional watch complications through a resolutely innovative and contemporary approach. Bvlgari has revisited the entire range of the finest and most complicated watchmaking while moving in one sole direction: ultra – thinness. This approach has involved entirely rewriting the rules of watchmaking construction, pushing Bvlgari and its teams to reinvent concepts and find innovative technical solutions. It has also radically renewed the genre, leading several haute horologerie brands to follow suit.
In this sense, the reach of the Octo Finissimo collection has not only demonstrated that Bvlgari is now definitively playing in the big leagues, but also that its impact is taking on a dimension that impacts the entire industry.
This is the 14th GPHG award for Jean – Christopje Babi, CEO of Bvlgari Group, who is actually the only CEO of Bvlgari Group, who is actually the only CEO of the watchmaking industry to have won two Aiguilles d’Or for two different major companies; the first one in 2012 for the TAG Heuer Mikrogirder, and the second one this year for the Octo Finissimo Perpetual Calendar. A unique achievement that demonstrates his continuous engagement for innovation and rules breaking. ‘This prestigious award rewards the in – depth work initiated by Bvlgari to redefine the fundamentals of haute horlogerie in terms of Art of Miniauturization’, he notes. ‘It rewards finally Bvlgari’s spirit: boldness, disruptive and innovative’.