Armani beauty’s groundbreaking liquid foundation, Power Fabric Foundation, fuses velvety – matter high coverage with a long – wearing but lightweight second skin finish.
From Michelle Pfieffer’s velvet pantsuit at the 1989 Oscars, and Cate Blanchett’s string of glistening gowns that have graced red carpets over the years, to Barbara Palvin, Madisin Rian and Greta Ferro scene – stealing looks at the recent 2021 Venice Film Festival, stars have turned to Giorgio Armani to dress up for the occasion for decades.
But it hasn’t just been their ensembles that shine with the splendor of Giorgio Armani – their faces, too, have taken centre stage with glowing complexations and power pouts, what with the brand’s foray into make – up in 2000 with Armani beauty. Today, the house boasts a fragrance, make – up and skincare wardrobe just as sought after as its ready – to – wear and haute couture, with each and every product leaving an indelible mark of glamour and sophistication on its wearer.
Dressing Faces For The Occasion
Over the last 20 years, the brand has built a make – up collection to ace every dress code, from casual or cocktail chic, to business formal and black tie. And much like the Armani power suit – a sharp, versatile and timeless wardrobe essential – is Power Fabric Foundation, the iconic liquid foundation that fuses silky – matte full coverage with a long – wearing but lightweight second skin finish. It is a cult favorite base that beauty lovers reach for when they need to put their best face forward.
Armani Beauty’s Powder Fabric Foundation
A groundbreaking formula, this foundation get its unique balance from the highlights or two existing products, the Maestro Fusion Makeup and Eye Tint liquid eyeshadow. To deliver long – lasting glow without any greasiness, creasing or dulling, a delicate balance of ingredients including a concentration of oils guarantee effortless glide and application, as well as true – to – colour full coverage that lasts all day long. This has then been blended with a suspension of rich but ultra – fine pigments that achieve clarity and boldness of colour. The end result is a sensorial texture that melts into the sink, effectively correcting discoloration, unevenness and blemishes, veiling faces with a weightless, seamless, velvety – matt finish that feels barely even there – and maintains a flawless hold even after hours on the go. This also comes armed with an SPF 25 filter, shielding complexions against environmental aggressors with both UVA and UVB protection, and comes in 15 flattering shades to suit all skin tones and undertones. The best part? This wears wonderfully under a mask without budging or smudging, so you can confidently take it off whenever necessary.
‘As a make – up artist the idea of combining a long lasting foundation with an invisible finish seemed like an oxymoron, so trying Power Fabric in the studio, where skin needs constant retouching under the hot lights and yet still needs to look perfect and fresh after many hours of shooting, was the perfect testing ground. I was impressed’, says Linda Cantello, Giorgio Armani International Make – up Artist.
One Formula, Dual Function
Housed in a frosted elliptical bottle topped with a black lacquered cap, Power Fabric Foundation can be used across the face as foundation or as a trusty touch – up for areas that need traceless concealing. Application, too, can be done with fingertips for a customs result as you can blend or build as you wish, or with a foundation brush that ensures precise, even application for a professional finish.
And just like how you’d slip on a pair of high heels to complete your power suit, finish your beauty look with a slick of Lip Maestro liquid lipstick in 400, a classic but no – holds – barred red with matching long – lasting matte intensity.