With NFT’s being the next big trend, it was only obvious for fashion marquees to jump onto the bandwagon. And one of the is Dolce & Gabbana. The Italian brand recently offered its first NFT collection on sale and it was nothing short of a hit!
PARIS, France – Called the Collezione Gensi, the collection considered of 9 NFT’s that were collectively sold for a mini – boggling $5.7 million. Up for grabs were two women’s dresses, a men’s suit, three jackets, and three crowns – watch more mesmerizing that the other!
One of the pieces – the Glass Suit, designed by Domenico Dolce and Stefano Gabbana, was alone snapped up $1 million. Other offerings included The Mosaic Impossible Jacket – a piece of digital wearable art ‘inspired by one of Venice’s most spectacular sights’ which sold for $300,000, and the ‘The Doge Grown’ NFT, which generated roughly $1.3 million.
Seven of the items from the ensemble were purchased by four collectors who are currently known by their nicknames on the UNXD platform are @adridadou, @pranksy, @purplesq, and @fashionx. In addition to the digital pieces, winners were also banded physical versions of the items and exclusive access to Dolce & Gabbana events.
Hosted in collaboration with the digital marketplace UNXD, the sale marked the first collection of its kind to ever by unveiled by any major fashion house. Well, here’s looking forward to many more of such events in the future!