The investment platform will provide funding, know – how and access to a global network of industry experts to unlock opportunities for growth.
Paris / France – Okhtein has partnered with Bidayat, an Alsara Investment Group company, founded by Rachid Mohamed Rachid. The partnership will provide funding, known – how, operational support and access to a global network of industry experts. Bidayat will join forces with all existing stakeholders to fuel on of Egypt’s most well – known and respected luxury brand’s international growth.
The collaboration between Oketein and Bidayat is a natural fit, seeing as the investment platform’s founder hails from Egypt. Bidayat acts as a catalyst for creatives and entrepreneurs from MENA and Europe, helping to transform great ideas into globally recognised brands. Okethein is well on its way to achieve this goal. Founded in 2014, the label has already made itself a name globally through their creative collections and celebrity endorsements, while helping to pioneer e – commerce in Egypt. A continued focus on new product development, enhancing Okhtein’s digital footprint and expanding its physical retail presence are part of the global expansion plans.
‘As a growing brand from MENA, we are extremely excited to collaborate with a partner that shares common values and understands the unique opportunities and challenges entrepreneurs from the region face’, Mounazand Aya Abdel Raouf say. ‘Having a hands – on partner like Bidayat will help us unlock our full creative and commercial potential’, adds Okhtein’s CEO and business partner Mohamed Abdel Rouf.
‘Okhtein’s approach to blending fashion and art, while celebrating the rich heritage of Egyptian artisans, is remarkable and very much in line with Bidayat’s mission to nurture, enable and connect creative talent. We look forward to collaborating with Mounaz, Aya, Mohamed and the Team at Okhtein to establish the brand as a global leader in premium fashion,’ Bidayat’s CEO Tugba Unkan says.
OKHTEIN was represented by MHR in association with White & Case, and Bidayat was represented by Alliance Law Firm, as their legal advisors.