Bahraini Label Noon By Noor Lights Up London Fashion Week

Bahraini label Noon by Noor showed off its Spring 2022 collection at London Fashion Week this weekend, debuting a line of lighter – than – air separates and dainty dresses.

London – Designers Shaikha Noor Al – Khalifa and Shaikha Haya Al – Khalifa presented a collection titled ‘Light’ at East London’s Rochelle School, which specializes in art and architecture.

The label, which is a regular on the New York Fashion Week circuit, drew crowds to its London showcase, with a host of industry insiders and influencers taking to social media to show off the new collection.

The brand, which was established in 2008, showed off a floral – tinged offering, with springs of color, as well as white – on – white looks complete with traditional work embroidery.

‘We selected our fabrics, mixing different scales of checks from ginghams to madras, alongside bold stripes in lime – ivory, pink – ivory and grey – ivory’, designer Shaikha Noor Al – Khalifa said in a released statement.

‘A photograph of Bahraini pearl divers in their sarongs gently gathered and tied at the waist, mixed with dreams of summer sunshine, holiday memories and flowers was the start of our spring collection development’, she added.

Her cousin and co – designer Shaikha Haya Al – Khalifa shed further light on the materials chosen for the collection.

‘Beautiful poplins, jersey, washed cottons, coated lines, silk voiles, organza, tulle and canavas all reflect the idea of light. Sometimes two or three of these fabrics are combined into one garment’, she said.