The’Friends’ star previously field a trademark application on the brand name for face and body lotion, shower gel, candles and hair care.
Jennifer Aniston announced on Thursday that she’s getting on the celebrity beauty brand boom and launching her own, called LolaVie, on Sept.8.
While the ‘Friends’ star, 52, hasn’t yet shared further details about her forthcoming products, LoLaVie’s website shows test tubes filled with bamboo, lemons and waters, perhaps hinting at all – natural skincare.
Plus, according to documents obtained by Page Six Style, an application was to trademark the name LolaVie in the areas of face and body lotion, shower gel, candles and hair care in July 2019.
All would makes sense, as Aniston’s cryptic posts show the famous blonde from behind teasing only that ‘something’s coming.’
While this would be Aniston’s first foray into a full – blow beauty business, she also holds the title of chief creative officer at Vital Proteins and has been the face of Aveeo.
In 2010, she released a perfume called LolaVie – which she explains meant ‘launching at life’ – but later abruptly changes the scent’s name to ‘Jennifer Aniston’ due to conflicts with a similar brand.
‘It’s a long story and honestly it’s too personal to tell, but it has a special significance’, she said at the time of her original name choice.
Despite her enviable looks that will certainly have fans flocking, Aniston’s got some stiff competition in the celebrity skincare space; Hailey Baldwing and Ariana Grande are both set to launch cosmetics companies this year, while Kim Kardashian is expanding into skincare.
Paltrow, Rihanna, Jennifer Lopez and Kylie Jenner are among the other starts already dominating the game.