Grammy Award – winning artist Arian Grande has entered the clean beauty fray with her new ‘God is a Woman’ fragrance – set to hit the U.K. early autumn.
Created in partnership with LUXE Brands, the new fragrance is composed of 91% naturally derived clean ingredients and is 100% vegan and cruelty free.
A contribution from every qualifying purchase of the fragrance, which was launched in the U.S. on 1 August, will be donated to ocean clean – up initiatives around the world for the next two weeks.
Grande said: ‘I’m beyond thrilled to celebrate the release of our first ever clean fragrance. We have, of course, been cruelty free but taking this next step moving into clean, with responsibility sourced materials and vegan ingredients, is something we are all very proud of‘.
Grande’s fragrance franchise with LUXE Brands also includes: ‘Thank U Next’, ‘Cloud‘ and ‘R.E.M.’
Commenting on the move into clean beauty, LUXE Brands Chief Marketing Officer Noreen Dodge added: ‘The brand has always been cruelty free and uses the highest quality ingredients however, we are looking to transition our packaging across the entire line to more sustainable materials. Industry leaders across many categories are thoughfully and internationally taking these steps and you will continue to see exciting changes over time across the franchise’.
The new ‘God is a Woman’ fragrance features a combination of luxurious, natural ingredients including ambrette and orris.