Guerlain has enlisted renowned makeup artist and brand founder Violette Serrat to ‘write the next chapter’ of its 190 – year history.
Violette, who goes by her first name professionally, joins Guerlain as its new Director of Makeup.
The role is the latest in a long list of collaborations between Violette and major houses since the beginning of her career.
She joins from Estee Launder, where she held the post of Global Beauty Director, and has also held senior roles at Dior.
With many followers across social media (namely 400k followers on Instagram) Violette has also created her own YouTube channel on which she shares makeup tutorials and beauty snapshots, while in April she launched her makeup line Violette FR.
Commenting on her appointment, Violette said: ‘I’m so happy to be joining an iconic House with such a rich heritage, where I can pass Guerlain’s values in makeup on to a new generation and share it with those who, no matter their gender, celebrate beauty todaty and will celebrate it tomorrow.
‘As a pioneer, the Guerlain House must show commitment by becoming environmentally involved and engaging with feminity in broad and diverse way’, she added.