A collection based on perfume is the basis of Lebanese duo Azzi and Osta’s Haute Couture Autumn/Winter 2021/2022 Collection. As scents are personal to an individual, the looks from the collection are personal to a woman’s style taste, with looks mirroring the creation of the sweetest perfume. Both George Azzi and Assaad Osta have once again gone deep into their creative thought processes to create a couture collection that encompasses the various notes of the perfect fragrance, yet in a couture collection.
Post fashion design school, both George and Assaad gained on – hand design house experience under Elie Saab but when they decided to launch their own house they went their own aesthetically. The energy of their sartorial storytelling lies in their signature style, which is intricate yet seemingly effortless. Their ability to sculpt silhouettes, manipulating structured textiles and marrying them with light fabrics like tulle and lace add a delicate touch and grand volume to looks. Known for their architectural structures and solid geometrics, both designers have ventured into an unknown territory with their use of transparency in the collection. With thousands of hours of embroidery and Lebanese craftsmanship, women from Beyonce, to Heidi Klum, Kendall Jenner and Her Majesty Queen Rania of Jordan have fallen for the House of Azzi and Osta.
The collection was inspired by a trip to the perfume museum in Grasse, France. In a statement the house notes, ‘on a wall, a fresco of the world map illustrating the origin of each flower, each plant extract – osmanthus from Japan, pine needles from Canada, sandalwood from India – draws attention to the different territories, climates, civilizations and cultures which can intersect in the composition of a perfume’. The duo was amazed at the various parts from the work and communities that are involved in making a bottle of perfume. ‘From then on George and Assaad saw in each perfume a choral masterpiece’, says the house.