Most watch aficionados tend to take off their prized timepieces before they jump in the water, but that’s just when divers strap them on. In 1953 Blancpain debuted a modern dive watch, the Fifty Fathoms, which tracks the time divers spend underwater, helping them accurately guage when they’ll need to return to the surface. Working with ocean explorers, marine scientists, and underwater photographers ever since, Blancpain has become a strong supporter of ocean conservation.
This year, the Swiss watch brand strengthens its commitment by becoming the main partner with the Ocean Photography Awards, produced by Oceanographic magazine in support of ocean conservation charity SeaLegacy. The goal, as one might guess, is to highlight photography that shares the beauty of the ocean and the importance of conservation to help preserve it. ‘People can only respect and protect what they love, and can only love what they know…We are proud to become Main Partner of the Ocean Photography Awards, which aim at sharing the oceans’ hidden wonders and their importance for life on Earth’, Marc A. Hayek, President and CEO of Blancpain, said in a statement.
Along with this partnership, Blancpain is introducing the Femeale Fifty Fathoms Awards photography prize in an effort to honor women in the male – dominated field and inspire future generation of women to come. The winner will receive recognition and prizes, including a timepiece from Blancpain’s Fifty Fathoms diving watch collection. Because may have gizmos and gadget a – plenty, but ocean conservation will always be part of their world.