Carolina Herrera has announced the first HERRERA BEAUTY campaign featuring regional ‘It Girls’ Hala Abdullah, Nathalie Fanj and Alanoud Badr. Shot on location in Dubai, UAE, the campaign brings to life the compelling, addictive and fully customizable line of ready-to-wear makeup for a Middle Easter audience.
Blurring the line between beauty and jewelry, this sopshiticated collection wasn’t just designed to be worn, it was designed to be launted – unapologetically.
Developed by Beauty Creative Director Carolina A. Herrera in close collaboration with Carolina Herrera Creative Director Wes Gordon, and Carolina Herrera Makeup Consultant Lauren Persons; the brand’s first makeup line is a completely new and disruptive was of thinking about beauty.
‘Traditionally, makeup is something that you keep out of sight whether on your bathroom shelf or in your variant pouch. But it’s such a personal form of expression, why shouldn’t you wear it? Literally! We wanted to give women an opportunity to wear their make-ul like a piece of fabulous jewelry’. – Carolina A. Herrera, Carolina Herrera Beauty Creative Director.
The first rule of Herrera Beauty? There are no rules.
The ultimate form of self – expression, the collection embodies Carolina Herrera’s joyful, larger – then – life approach to fashion, reflecting the brand’s ethos of alegria de vivir fulfilling the modern woman’s every makeup requirement and more, it’s a celebration of beauty and the freedom to express oneself in a daring, authentic way.
‘From the start of our collaboration, the main focus was to create a makeup line of modern, fresh textures and colors that would suit everyone’. – Lauren Parsons, Carolina Herrera Global Makeup Consultant.
When it comes to the language of color, no one speaks it quite like Carolina Herrera, and this new makeup line is no exception. Packed full with a palette of vibrant hues, the lipstick are an invitation to celebrate optimism and irreverence.
‘The Herrera woman is the one standing out in a bright pink coat, when everyone else is in black. I wanterd to translate the joy and exuberance of our collections into the Herrera Beauty Line. The idea that a dress or an outfit can lift your mood and bring you happiness is a simple yet powerful concept, and I feel that makeup should be the same’ – Wes Gordon, Carolina Herrera Creative Director said.
Herrera Beauty is available at Harvet Nichols Kuwait and online at Sephora.ae andselected Sephora stores now: Sephora Dubai Mall (UAE), Sephora Al Mariyah Mall (UAE), Sephora Doha Festival City (Qatar), Sephora Avenues III (Kuwait), Sephora Mall of Arabia (KSA), Sephora Nakheel Mall (KSA), Sephora Dahran II (KSA).