The robin egg blue box ribboned with perfection and encasing a girl’s best friend (that is, diamonds) are so renowned that it doesn’t take much to known it’s Tiffany & Co. With its prestige placement in fashion, even in pop culture, it doesn have a knack for choosing trailblazers as the face of the brand.
Actress Tracee Ellis Ross and Anya Taylor – Joy alongside skier and model Eileen Gu have just joined the list of the company’s powered ambassador list as brand ambassadors. The trio stars in Tiffany & Co.‘s newest campaign Give Me the T, shot by Mario Sorrenti in New York City and centers around the Tiffany T1 Jewelry line, a collection that reimagine the ‘T‘ logo and is dedicated to ‘inner strength and individuality’ according to the website. Taylor – Joy and Gu will also feature in a second Sorrenti – Tiffany & Co. campaign Knot Your Typical City, which will showcase an upcoming collection available in North America this fall and globally in 2022.
The three have a rooted love for the brand. In a press release, Ross reminisced her wanders through the infamous Fifth Avenue location, envisioning her future self donning the ‘bold elegance of Tiffany‘s signature diamonds’. All these years late, to be the face of this iconic brand and to represent the T1 Collection is a dream come true’, she said. For Taylor – Joy and Hu, Tiffany & Co’s embedded history makes the collaboration emblematic and inspirational.