Mexico Accuses Zara, Anthropologie & Patowl Of Cultural Appropriation

Mexico has accused international fashion brands Zara, Anthropologie, and Patowl Of cultural appropriation, saying they used patterns from indigenous Mexican groups in their design without any benifit to the communities.

Mexico’s Ministry of Culture said in a statement Friday that it had sent letters signed by Mexico’s Culture Minister Alejandra Frausto to all three global companies, asking each for a ‘public explanation on what basis it could privatize collective property’.

The Ministry of Culture says Zara, owned by Inditex, the world’s largest clothing retailer, used a pattern distinctive to the indigenous Mixteca community of San Juan Colorado in the southern state of Oaxaca.

Anthropologie, owned by URBAN, used  a design developed by the indigenous Mixe community of Santa Maria Tlahuitoltepec, while Patowl copied a pattern from the indigenous Zapoteco community in San Antonio Castillo Velasco, both in the state of Oxaco, according to the Ministy of Culture.

URBN, Index, and Patowl could not be immediately reached for comment.

The extent to which fashion designers have profited from incorporating cultural designs without acknowledging their origins or fairly compensating communities has been a point of contention in recent years.

In 2019, the Mexican government accused fashion house Carolina Herrera of cultural appropriation of indigenous patterns and textiles from Mexico in its collection.

In 2019, Herrera’s creative director Wes Gordon reportedly said in a statement in 2019, that the collection ‘pays tribute to the richness of Mexican culture’.