The Bridgerton Effect: Rare Tiaras Are Next To Join Fashion Rental Market

The fashion rental market just got its crowning glory, literally. Now brides or for that matter many anyone with the means to do so can play princess for a day with Hancocks London new rental services. The storied jewelry shop in the heart of English capital specializing in contemporary and vintahe jewelry since 1849 is now offering historic tiaras for rental aimed at weddding in 2021 and 2022. Events such as the popular shows Bridgerton and Downtown Abbey as well as ‘pandemic revenge weddings’ spurred the mive.

According to Guy Burton, Director, Hancocks London, grwon – up tiaras have been trending noticeably over the past few months, thanks is part to the period dramas. ‘Downton Abbey’ definitely created a demand for traditional ‘heirloom’ style Victorian and Edwardian pieces, and more recently, the Bridgerton effect has done something similar’, said Burton in a statement.

Here’s how it works. The tiaras can be borrowed beginning this week for 1 percent of the retail value plus VAT for 24 hours. For example, A Victorian tiara circa 1900 with a sticker price of 65,000 British pounds would rent for 650 a day plus the VAT. The minimum charge of 100 British pounds per day plus VAT is applicable despite full retail value. In addition, the lucky renter will need to be able to provide a fully refundable deposit equal to the price of the tiara. Customers also need to take out short – term insurance and items must be returned to the shop in the condition they were loaned.

The post – pandemic world is creating a demand for over – the – top weddings, and brides are looking to make their day even more special as many nuptials were postponed due to the Coronavirus. ‘Before they many have chosen a tiara which is a bit more discreet, but now, there is no holding them – and their parents – back, especially when they learn about the ‘hire’ option of a magical piece which ticks the something old and something borrowed box. The opportunity to wear a piece with provenance becomes sentimental and easy’, Burton explained.

A bonus is that the piece transforms the brides’ physical presentation, giving a boost to posture with the soon – to – be wedded geeting added sparkle to the face due to the considerable carat weight of most the rare tiaras rented. But not only is the bride excited to wear it, but guests are equally ecited, and the tiara becomes a talking point of the day.

He also referenced the uptick in buying and selling antique tiaras during the pandemic, notably pointing out an Edwardian diamonds and ruby tiara selling within days of going on the store’s website. ‘In the wake of the pandemic, there seems to be a real focus on the ‘but better’ ethos, and people are willing to invest money in a substantial piece of jewelry that they can wear forever and then pass down.

Versatility is also the appeal of buying these headpieces as many can be converted to be worn as a necklace, brooch, or smaller hair jewelry on more occasions to wear. Thus, it’s a better value for the money. A selection of